Shield Plumbing & Remodel

When the bottleneck to performance is the company name and visuals... it's time for a rebrand.

Once named Collett Construction, their prospects had no idea they were a plumbing and remodel company. Ranking online for terms related to commercial construction over what they actually did- we knew it was time for a change into the protective, lifetime solutions focused Shield Plumbing & Remodel.

Shield Plumbing & Remodel’s Human Branding Framework

Origins

Cameron grew up around the trade, with a family plumbing company in eastern Washington, and worked his way up through plumbing shops to become one of the strongest salespeople in the industry. Tired of building other people's businesses, he moved to Tacoma in 2022, sold nearly everything he owned, and started Collett Construction while his wife was home pregnant. The company is now Shield Plumbing & Remodel.
Axis

Lifetime solutions in a trade built on spot repairs. Where most plumbers fix the leak and leave, Shield checks the whole home and recommends what will serve the homeowner for the long term, and never sells what doesn't need selling.
Beliefs & Behaviors

Protect the customer's investment. People aren't buying plumbing; they're buying the experience, so the job is to solve the problem for good rather than upsell the visit.

Every lead gets a call back in under two minutes. Every visit includes a full 360-degree check of the home, options are laid out as good, better, and best with the choice left to the homeowner, and the Five Star Guarantee means the team doesn't leave until the customer is happy. Customers hear from Shield twice a week even when there's no news, and the team goes to bat with insurance companies on their behalf.
Signals

A shield in place of the old construction mark, because it mattered to Cameron to show what the company does: protect homeowners. Blues and greys, crews in dark grey slacks, branded button-ups, black hoodies, and caps, and two phrases at the heart of every pitch: Lifetime Solutions and the Five Star Guarantee.
Outsiders

Built for homeowners who want the problem solved properly and for good. Not the right fit for dedicated DIYers who'd rather fix it themselves.
Future

Sharpen the brand and its marketing to grow with intention, build a management team so the business runs without Cameron in every truck, and bring the Shield system to more of eastern Washington and North Idaho.

Project Completed: October 2025
Producers: Charlee Jade, Brandon O’Donoghue

Shield Plumbing & Remodel

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