Learning By Connecting

ADHD doesn't have to limit you, instead it can connect you to something greater.

Dr. Christine Powell envisioned a brand that focused on connection, removing fear and building self-acceptance for children struggling with ADHD. We helped create a visual system and site that helps Dr. Christine show them they can learn by connecting.

Learning By Connecting’s Human Branding Framework

Origins

Dr. Christine Powell found out she had ADHD when her son was diagnosed. The strategies she built at home started working in her classroom too. Twenty years as an educator, a military upbringing, and life with a Navy SEAL all shaped how she teaches: stop, think first, then move fast with purpose.
Axis

Every strategy is built around how one specific student learns, by someone who's been the student, the parent, and the teacher.
Beliefs & Behaviors

Change starts with connection. A child needs to know you care before anything else works. And every student has a learning profile all their own.

She starts by asking which class a student likes best, and why. After every session, the student gets a text with a summary and a next step. Parents are on the thread but asked not to reply, so the student owns it and the parent gets to watch like a fly on the wall.
Signals

The name works two ways: connecting with people, and connecting thoughts. And the question on her badge: "How do you learn best?"
Outsiders

Built for families who want an approach fitted to their child. Not for anyone looking for harsh, one-size-fits-all methods.
Future

Bring her podcasts, videos, and school visits together in one home, and reach more families online.

Project Breakdown

Our work with Dr. Christine Powell began with the Human Branding Framework, where we uncovered unique language that captured the heart of why she helps students with ADHD to learn by connecting. We used that language as the foundation to upgrade her brand presence and refine her logo, giving Learning by Connecting an identity that finally sounded and looked like her. From there we tested, revised, and built out her entire website so every page carries that same voice and makes it easy for people to understand her work and reach out.

Project Completed: September 2025, Ongoing
Client: Dr. Christine Powell
Producers: Charlee Jade, Brandon O’Donoghue

Learning By Connecting

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