Learning By Connecting

ADHD doesn't have to limit you, instead it can connect you to something greater.

Dr. Christine Powell envisioned a brand that focused on connection, removing fear and building self-acceptance for children struggling with ADHD. Aiming to show them their true superpower, meet LearningbyConnecting.

Learning By Connecting’s Human Branding Framework

Origins

Dr. Christine Powell discovered her own ADHD when her son was diagnosed, and the strategies she built at home soon worked in her classroom too. Twenty years as an educator, a military upbringing, and life with a Navy SEAL shaped how she teaches.
Axis

Every strategy is built around how one specific student learns, by someone who has been the student, the parent, and the teacher.
Beliefs & Behaviors

Change starts with connection, because a child needs to know you care before anything else works. Every student has a unique learning profile.

After every session, students get a text summary with a next step, and parents are on the thread but asked not to reply so the student owns it. She starts by asking which class a student likes best, and why.
Signals

The name's double meaning, connecting with people and connecting thoughts, and the question on her badge: "How do you learn best?"
Outsiders

Not for anyone looking for harsh, one-size-fits-all methods. Built for families who want an approach fitted to their child.
Future

Bring her podcasts, videos, and school visits together into one home, and serve more families online.

Project Breakdown

All great projects have a foundation of great discovery. Our trademarked process helps us get a deep understanding of Dr. Christine, and the heart of her business. From here, we can build on a foundation of beliefs and brand behaviors into something tangible and real. Helping children and adults with ADHD champion their lives again.

Project Completed: January 2026
Producers: Charlee Jade, Brandon O’Donoghue

Learning By Connecting

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