Rinse & Redesign

Bathroom remodel startup focused on exceptional design in lightning time.

Rinse&Redesign is a startup focusing on optimizing the bathroom remodel process through newly invented materials and a streamlined process. Combining expertise and unreasonable hospitality.

Rinse & Redesign’s Human Branding Framework

Origins

Brayden tried restaurants. He tried painting. Then he saw what a finished bathroom does for someone's home, and he was hooked. A friend offered to teach him the trade, and after years installing for other companies, he started his own.
Axis

The person who sells you your bathroom is the person who builds it. Brayden is there in your home, explaining every step as he goes.
Beliefs & Behaviors

Every homeowner deserves real care, and a bathroom built to last a lifetime.

Brayden invites homeowners into the process. He shows them exactly what he's doing and why, so they feel comfortable from the first day to the last.
Signals

The name: Rinse & Redesign, as in rinsing your hands. And a brand that feels like him: bold, energetic, and personable.
Outsiders

Built for homeowners who want to be part of it and love the result. Not for anyone shopping for the cheapest, most transactional install.
Future

Grow a team hired for genuine care, not just a paycheck.

Project Breakdown

Rinse and Redesign came to us as a new business ready to make its first impression. We explored and tested several logo directions to find the one that fit him best. From there, we built a new brand around it with a clear look and voice. We also launched a starter website that helps him grow now and sets him up for the next phase when he’s ready.

Project Completed: October 2025
Client: Brayeden Griffith, Founder & Owner
Producers: Charlee Jade, Brandon O’Donoghue

Rinse & Redesign

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